Designed speculative OS at Bedrock, updated design system at Teal, and created marketing landing page for Paramark's analytics SaaS.

Bedrock (Speculative OS)

Served as primary designer on a novel internet-native operating system concept.

Led user research synthesis, defined information architecture, and designed a sidebar file browser that made an infinite canvas intuitive to navigate.

Produced mockups and prototypes to test new paradigms for organizing and sharing files across cloud and local sources.

Teal (Career SaaS)

Established and scaled a new design system, modernizing legacy branding and aligning product UI for feature parity with market leaders.

Designed new workflows addressing core user pain points in job search and career growth.

Paramark (Marketing Analytics)

Designed and developed a high-converting marketing landing page using Framer, aligning product positioning with brand standards.

Designed a new interaction pattern that cut client onboarding time by 50%. Collaborated cross-functionally to discover problem spaces and ideate solutions.

Designed a new interaction pattern that cut client onboarding time by 50%, conforming to legal requirements while balancing user needs.

Partnered with developer advocates to build a testing sandbox that explained a complex API to developers.

Conducted usability and accessibility audits of the design system; advocated for improvements that shipped in production.

Inventory management system and equipment research.

Designed paper inventory management solution with user feedback to optimize for usability and speed.

Researched printing equipment and evaluated repairability.

Customer experience and food preparation at a boba shop.

Customer experience (customer service, taking orders, point of sales).

Food preparation (making tea drinks, basic cleaning, preparing ingredients).

Customer experience and food preparation at an ice cream parlor.

Customer experience (customer service, taking orders, point of sales).

Food preparation  (making ice cream mix, basic cleaning, preparing ingredients).

Graphic design, branding, and marketing.

Created graphics system for ads, email campaigns, and presentation decks.

Designed event ads weekly.

Increased attendance of a large-scale event by 10% with effective marketing and branded promotional material (website, social media ads).

Lead a community service club of > 50 members.

Oversaw an executive council of five, collaboratively leading a community service-oriented club of over 50 members.

Empathized with members to create an ideal club experience.

Increased membership retention by 50% year-over-year.

Earned the Distinguished President Award.